It’s all about the brand!
Since you have hundreds of CRM systems on the market, and you chose to ask about the difference between SAP and Salesforce, I’d answer giving some assumptions about why you asked that.
Both Salesforce and SAP are enterprise-based CRM systems aimed towards large companies with many salespeople. Both are overly complex and sold to management and not to the salespeople themselves (who say many times that they are not usable for their needs).
The main difference is branding:
- SAP is made by SAP, a giant software company, known for its ERP offering
- Salesforce is made by Salesforce, the world’s #1 CRM vendor, and first provider of a SaaS (software-as-a-service, i.e web-based) CRM, dating back to 1999
It seems that you (and many others) choose what to buy according to branding, which is very common. You trust the brand, you like the brand, you buy the brand.
So you choice will be affected by how you feel about that company and by the feelings of other people you know.
The truth is, both will serve the same purpose and will probably yield similar results in your company.
You can expect:
- High reliablity of the servers, 99.9% uptime (as with most other CRM vendors)
- High standards of safety for your data, encrypted SSL connection (as with all other CRM vendors)
- Software that has a solution for almost any need you can think of (but needs special care to activate that solution)
- Lots and lots of buttons that solve any use case imaginable given by the many customers they have
- Long time to adapt the software to your needs
- Having a dedicated person to maintain the software for your employees
- Lots of salespeople that can come to your office to help you and try to make the sale (you don’t have that with many other CRM vendors)
- Long discussions with their field engineers who will help you figure out your needs and how to adapt the software (costing lots of $$$)
- High cost per head
So if you have very intricate and complicated needs from a CRM, and can’t afford not to solve all of your business needs, this MAY be the way to go! Especially for very large companies.
Are there any other powerful yet affordable CRM´s out there?
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